projects
Columbia Road Traders’ Association
We designed the visual identity, website and Christmas campaign for the shopkeepers and flower sellers of Columbia Road in East London. Our task was to represent the sixty independent shops, the flower market, and the area’s vibrancy past and present, in a unified visual fashion.
The identity is a combination of two simple tags or signs to represent the street’s dual identity. The simple styling of the site, use of bold colour and a nod to the geography make for a distinct representation of the community and its collective character.
www.columbiaroad.info
Christmas campaign
